TO: Honorable Mayor & Members of the North Port Commission
FROM: A. Jerome Fletcher II, ICMA-CM, MPA, City Manager
TITLE: Presentation Regarding Brand Strategy and Workshopping Recommended Mission, Vision and Values by the Communications Division.
Recommended Action
Not applicable.
City Commission Options
Not applicable.
Background Information
As part of the Visual Identity Refresh Project, the Communications Division has been engaged in the development of a comprehensive Brand Strategy to establish a clear, consistent, and authentic identity that reflects the community’s values, character, and future direction. This presentation provides an overview of the proposed framework, including the recommended Mission, Vision, and Values, which have been shaped by community feedback and aligned to the City’s Strategic Pillars. The purpose of this discussion is to seek Commission input and guidance to finalize these foundational elements (Mission, Vision and Values) prior to advancing to the visual identity phase of the City’s brand refresh.
Strategic Plan Pillar
Good Governance
Financial Impact
Not applicable.
Procurement
Not applicable.
Attachments:
1. Presentation
2. Brand Strategy
Prepared by: Katya Sutherland, Marketing & Engagement Manager, Communications Division
Jason Bartolone, Communications Manager/PIO, Communications Division
Department Director: A. Jerome Fletcher II, ICMA-CM, MPA, City Manager